I have been a Director of Rabie Propety Development (Pty) Ltd since the late nineteen eighties. Over the years, AdMakers International (Pty) Ltd was our go-to marketing partner for most of our earlier developments, as well as launched/marketed new developments worth billions of Rands for Rabie.
Some of these iconic developments include:
• Dolphin Beach, Table View
• Sea Spray
• Ocean Villas
• Flamingo View
• High Wycombe, Constantia
• Greenways Country Estate, Strand (Emerald Bay, Laguna Beach, Golf Beach, etc.)
• The Westlake redevelopment including Silvertree Estate and others
• The entire Century City redevelopment at Canal Walk, Cape Town (The Island Club, Portofino, Knightsbridge, Crystal Towers Hotel and Residences, etc.)
• Clara Anna Fontein (a multi-billion Rand estate in Durbanville, Cape Town)
AdMakers is a highly reputable marketing/advertising agency which is run by the same professionals that started the agency in the late nineteen eighties.
I have no hesitation in recommending them for sound and professional marketing strategies and complete marketing/advertising solutions.
Please feel free to contact me in case you have more questions/enquiries on 021 550 7000 or firstname.lastname@example.org.
I’m writing to you, having recently retired from my position at Eden Island Development Company (Seychelles) Limited (EIDC).
I was with EIDC from September 2005 until November 2018. Whilst at EIDC I headed up the Sales and Marketing division and was responsible for the international sales and marketing of the $600 million Eden Island project worldwide.
I reported to the Chairperson of the company.
I. From the outset, EIDC appointed AdMakers International (Pty) Ltd (AdMakers) to become the strategic marketing partner for the Eden Island Residential Marina Development which EIDC was planning to launch internationally in collaboration with the Government of the Seychelles at the time.
II. AdMakers’ input was invaluable on a number of levels during the initial and planning stages of Eden Island. From their strategic input in terms of the product mix of the Eden Island development and defining the various international target markets, to the development of the iconic Corporate Identity of Eden Island, the ‘look and feel’ of the entire campaign, the media mix, the design of the Eden Island Sales Offices in the Seychelles, the conceptualising, layout, design, copywriting and printing of all the Eden Island marketing collateral including brochures, printing and digital media, public relations, photography, as well as international media planning and buying, was all handled with the utmost efficiency and professionalism by AdMakers.
III. Eden Island was the first ever real estate development which enabled foreigners to purchase property of freehold title in the Seychelles – so marketing the Seychelles as a destination formed an integral part of the Eden Island marketing strategy developed by AdMakers and our sales team.
IV. The marketing of the development through the campaigns developed by AdMakers became world-renowned, and also scooped up a number of International Property Awards over the years.
V. I would even venture to say that the Eden Island marketing campaign developed by AdMakers, contributed significantly to putting the Seychelles as a country on the global tourism ‘map’ at the time. With its limited tourism budget, the Seychelles Tourism was unable to reach out in such a prolific way and the Eden Island Marketing campaign, which promoted the Seychelles as a country as much as it did Eden Island as a place to invest, played an enormous and widely acknowledged role in putting the Seychelles on the world map as a desirable destination both in existing markets and in many new markets. To this day, Eden Island ‘sticks’ religiously by the initial logo, Corporate Identity and ‘look and feel’ developed by the AdMakers team.
VI. Based on my personal experiences with the AdMakers team, I am confident that they would do an excellent job with the marketing of South Africa as a country and tourism destination and that the AdMakers team has the skills and ability to take the marketing and tourism of South Africa to the ‘next level’.
VII. One of AdMakers’ key competencies and strengths, as shown on the Eden Island campaign, was that Duan Coetzee as MD of the company, got personally involved in the development of the strategy and ran with its implementation all the way. He assembled a very competent team of professionals around him to support our team and they literally ‘lived’ the project with us – it was a true partnership.
VIII. I would highly recommend them as a marketing partner for Brand SA.
I would be more than happy to answer any questions or elaborate on the above should it be required.
I am the Chairperson and Founder of Village N Life, which was established in 1994. Today we are one of the largest leisure hotel and tourism groups in South Africa.
Village N Life owns – amongst many other tourism assets – The Bay Hotel in Camps Bay, Pezula Hotel in Knysna, Harbour House Hotel in Hermanus and the Farmhouse Hotel in Langebaan.
Village N Life also manages well over 800 apartments in exotic destinations such as the V&A Waterfront, Camps Bay, Mouille Point, De Waterkant, Langebaan, Hermanus and Knysna.
We have a tourist database of hundreds and thousands of clients, no doubt one of the largest in the country and Village N Life hosts over 100 000 tourists yearly.
I started working with AdMakers in 1990/91 when I was employed as a young Chartered Accountant with Price Waterhouse Coopers and subsequently appointed as CEO by the Curator of Masterbond to help trade Club Mykonos and other assets of Masterbond out of financial difficulty. AdMakers was then appointed as the official marketing partners for the Curators of Masterbond.
Over the years, AdMakers strategically assisted in the redevelopment of all the Masterbond assets in the Langebaan area and literally assisted in putting Langebaan ‘on the map’ by re-marketing the entire West Coast of Cape Town into the popular tourist destination it has become today. They also did managed the marketing for the V&A Marina in Cape Town, where Village N Life acquired many properties and still manage over 130 apartments.
AdMakers successfully launched iconic developments such as Paradise Beach and Calypso Beach in Langebaan and did the marketing and re-positioning of the entire Club Mykonos Resort in langebaan, as well as all subsequent property launches.
I am aware of the fact that they also successfully managed the marketing of the recently launched Marina Village at Club Mykonos – the most expensive apartment sold on the West Coast to date.
AdMakers have built up a reputation for marketing excellence over the past three decades. Over the years I have – on occasion – introduced local and overseas developers to AdMakers for strategic insights and marketing advise. I can safely recommend AdMakers’ marketing insights, skills and marketing excellence.
Feel free to contact me for further references and information on +27 (0)82 554 3220. You can also view my website on www.villagenlife.ventures
I am the founder of Faircape Property Developers.
Over the past few decades we have used the services of AdMakers International (PTY) Ltd to render services for many of our property developments, including the well-known Wembley Square development in Cape Town.
More recently, AdMakers successfully marketed a development called Tokai Estate for us, and we sold out the entire development only on the building plans provided. This was a liferight retirement scheme, with an expected time scale to sell out over 12 months.
AdMakers put superb marketing material together, which was a significant reason for the huge success of our sales campaign where we achieved a sell out within three months.
AdMakers is well known for unique marketing ideas and flawless execution of large scale marketing projects.
I have no hesitation in recommending AdMakers for complete solutions for world-class marketing strategies and collateral.
Please feel free to contact me in case you have more questions/enquiries.
Arteche Investments is a Cape Town-based investment company with its headquarters in Portugal.
AdMakers International (PTY) Ltd approached Arteche Investments in 2015 to assist with the marketing campaign of AURUM (the re-development of the iconic AMBASSADOR HOTEL in Bantry Bay, Cape Town).
AURUM got sold at the highest rate per square metre ever achieved in South Africa.
AdMakers developed the marketing strategy, created a beautiful sales environment for AURUM, designed a magnificent signage programme, branding, brochures, world-class 3D interior and exterior models. In addition, built and hosted the websites for AURUM.
AdMakers received world recognition for their marketing on AURUM, being awarded ‘WORLD’S BEST DEVELOPMENT MARKETING 2016’ at the International Property Awards in London.
I have no hesitation in recommending AdMakers as an excellent strategic marketing and full service media/advertising partner.
Please contact me for further information.
Thank you for your kind assistance over the years. It was an absolute pleasure to work with you.
Agency team of the year.
Thank you to you and your team – renders are great and the service exemplary.
…thanks for all the hard work
Admakers aren’t just crossing items off their to-do lists; they’re taking a holistic, adaptive approach to you and your product/development. They elevate the customer experience and they build personalized connections. They helped me to adapt to the evolution of technology and to attract awareness by using inbound marketing, and more. With this approach, Admakers create a better brand experience and drive real business results.
Duan, it has been an absolute pleasure in having the team co-ordinate this project for us. It has certainly made the process seamless and pain free.
Cannot wait to see the CGI’s….
In our 15 years of development experience, we would comfortably say that Admakers are incomparable in their industry. Not only do the have the most ‘life-like’ renders, their staff go the extra mile to make it that much more pleasant!.
Thank you so much for your assistance and response. We are certainly extremely happy with the marketing campaign and working with Admakers, as always, has been a pleasure. Your team most certainly accommodated us with all our late changes, and without a doubt, you are my company of preference. I will revert to you shortly….and the marketing campaign has most certainly achieved the impression we needed to create.
It looks incredible.
In my opinion, most of the marketing support I’ve come across to date has been limited to the advertising and promotional activity outside of the total mix. When dealing with Duan and the AdMakers team, their approach to marketing support is more holistic, allowing for greater support, especially on mega scale projects.
They are very strong conceptually and innovative, they understand our business and where we are going with our product. They develop great relationships with their clients and their service is really excellent.
Most importantly they are a great bunch of people. They are reliable, committed and, best of all, there are no big egos to contend with. They have excellent business insight and are creatively inspiring. They have really helped us to give our global themes a local flavour.
AdMakers know our business extremely well and deliver work that is on time, strategically aligned and results driven – exactly what we require. AdMakers is the best client service agency I have worked with globally.
Thank you so much. Must compliment you and the team for your really efficient service.
Thank you for your quick response to our needs.
Just a quick email to you and your team to say thank you for all the nice ads, we are very happy. You guys make my life much easier!
This ad looks fantastic. Thanks for the help
I think the design is stunning.
Thank you very much!! It’s great.
Thank you for your quick service.
Thank you for doing a fantastic job, the bulletin looks awesome.