513 ultra-luxury apartments
Client: Victoria & Alfred Waterfront Development Company
Value: $200 Million
The Victoria & Alfred Waterfront is widely regarded as the most successful waterfront development in the world and is the crown jewel of the city of Cape Town. When the decision to develop prestigious apartments and penthouses at the V&A Waterfront was made in the late nineties and early 2000’s, AdMakers was selected as the preferred marketing partner.
The agency marketed literally every one of the apartments surrounding the marina (excluding the last two blocks, at which stage the V&A had been sold to Dubai World). At the time, the sales prices achieved were the highest ever in the region – setting new benchmarks and winning a number of International Real Estate Awards in the process.